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The alcohol business is a key generator of growth for every retailer in Lebanon. Nevertheless, the traditional trade remains complex and raises numerous challenges in terms of distribution and visibility. To encounter such obstacles, ETS WASSEF CHEIBANE has developed a Go-to-Market strategy offering its clients a competitive advantage.
The new approach was integrated to identify target customer and design value propositions tailored to those customers.
The Go-to-Market strategy helped ETS. WASSEF CHEIBANE leverages its market presence, improve commercial activities, optimize revenue and drive profitability.

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